Let your body be an ephemeral part of a global work of art. Take photos, save your artwork and the history of your body’s life for posterity. And here is what it says about the designer on the Tink:

"BrandMe is a magnified thumb fingerprint of the artist: both evidence for future detective work and a trace of the creative hand, this Tink is literally Sabatier's trademark – his signature. The word of 'branding', now used as a marketing term in a culture of brand power, appears here with its original meaning – the mark left by searing iron on the flesh of cattle. Those burn marks are at the origin of our modern logo, the emblem used as signatures by corporations."

Through BrandMe, Sabatier questions the relationship between society and the individual, as well as highlights the commonalities of the social being and their 'tribe'.The ready-made identities and interactions, guided by multinational firms marketing strategies, are made evident. As a visual motif, the tattooed fingerprint takes art and artist into the field of the brand– the unmistakable mark of social belonging.

Born in 1977 of a family of influential visual artists from le Mans, Benjamin Sabatier is introduced to the art world at an early age – he's still a teenager when he first collaborates with Keith Haring, and when art dealer Jérôme de Noirmont notices him. He questions art and the economy through exhibits and performances (35 hours of Work, Palais de Tokyo, 2002), but also through his fully-integrated concept : International Benjamin’s Kit (IBK). In its transience, BrandMe carries further the artist's questioning of the place of art in its social and economical context.

Susan x