04/03/2012
Storytelling and accessibility in classical music

Much like church congregations, the audiences at live classical music concerts have been dwindling over the past decade or so. In an attempt to regain public interest, concert organizers have been trying to jazz up their offering with unusual new formats and entertaining diversions, including the following:
Informal concert settings with bars and an opportunity to chat over music, like the music events at
Shoreditch Village Underground. - The introduction of a story, narrated over music, like the
recent concert series with the City of London Sinfonia in conjunction with the Scott Polar Research Institute (see photographs above and below).
- Photography and/or film shown in conjunction with music.
This trend will be developed further - expect to see other novel ways of trying to make classical music more accessible to younger audiences.
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