Curious Trends - Food

31/03/2012

Homespun food in London’s East End


From Clerkenwell to Spitalfields, from Hackney to Dalston: homely dining experiences are happening. Home produced, homemade, handcrafted and locally sourced foods are appearing in the cafes, delicatessens and restaurants now springing up throughout the East End of London.

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26/10/2011

Sugar art and curiosity cakes


Cake sculptures and sugar art for special occasions and publicity events are becoming big business. Some of cake artist Michelle Wibowo’s extraordinary designs can be seen below. Cake-makers are also using other devices to give their product the curiosity factor. Harry Eastwood and Ashley Maddox’s new venture Petit Pois Cakes produces low calorie, vegetable cupcakes.

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26/10/2011

Food landscapes and architecture in photography and education

Carl Warner, photographer and member of The Experimental Food Society, describes himself variously as, “a food landscape artist, a foodscapist, Peacasso, Salvador Deli, or Caraveggio” – he’s thinking of changing his name “by beanpole.” After a long career in advertising, he now creates panoramic food scenes, like his recent London skyscape (or foodscape) commissioned by the Good Food Channel.

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30/05/2011

DIY food lab: art meets science in culinary and tableware design


We appear to be moving away from overly complicated designer cuisine towards more basic, home grown and healthily prepared foodstuffs. Kitchenware and table accoutrements are starting to reflect the new mood. Meantime, our focus is shifting away from culinary artistry to food science. Nevertheless, the aesthetic appeal and presentation of our meals, our kitchen and tableware are becoming increasingly important. How long will it be before we have national museums dedicated to the art and science of food and dining?

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21/05/2011

Edible art: designer fruit and veg


Alongside the growing trend for urban farming and edible landscaping, fruit and vegetables are being given a makeover inside the home too. Design art and household accessories featuring fruit and vegetables are already popular, but we’re beginning to see designer fruit and veg as extensions of home décor.
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27/11/2010

Primordial style eating in London


The Savoy Grill’s re-opening on Monday is rather timely. The trend for carnivorous cuisine is growing and the Grill is installed with a new £12,000 Josper charcoal grill to churn out huge steaks and juicy slabs of meat. The latest final of Masterchef featured bone and caper sauce, burnt hay smoked meat, bone marrow and goat amongst the delicacies served up to the salivating judges. Hardly surprising then, that I should spot John Torode having lunch at Jamie Oliver’s new Barbecoa restaurant, overlooking St Paul’s, last week.

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20/10/2010

The holy cow of advertising


The brilliant new Yeo Valley advert has to be the holy cow of advertising. What is it with cows, the countryside and soft, white, creamy foodstuffs? Whether it be yoghurt, milk, ice cream, creamed rice, or cream cheese, cows are the perfect purveyor of natural, wholesome style. Where did this curious trend originate, and where will it appear next?

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01/08/2010

Curiosity foodstuffs


In the cut throat world of multi-national FMCG marketing, having a ‘heritage brand’ is no longer enough. Any brand (as opposed to a white label item) is now considered to be premium.

Heritage brands are having to differentiate themselves by offering lower volume, limited edition products that smack of exclusivity over and above their traditional best seller(s).

Marmite’s range of curious flavoured spreads is an example of this – the latest being Marmite XO (extra old) – taking its lead from fine cognacs.


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