Global Cool

09 February, 2009

Global Cool

Go curiously vintage

You just can't beat the feeling of walking into an obscure boutique, knowing full well that this store full of unusual, quirky buys is your own little discovery. Whatever you buy, everyone is going to be bugging you to reveal your secret source.

That unique thrift store feeling is exactly what they've tried to replicate over at shopcurious.com. A heady combination of retro clothes, vintage accessories and ornaments, there's an accent on the one-off design that screams out to you.

Defined as the "online shopping equivalent of 'slow food'", the site styles itself as a backlash against the mass-produced, big-brand shopping frenzy, leaning towards natural materials, handcrafted and recycled items.

The site's owner, Susan Muncey, used to run London's legendary store The Fashion Gallery in the 1990s, and has departed to the online world to provide a similarly exclusive sense of being in on the secret. The shop, Susan says, is an outlet "to share my passion and curiosity for life by finding beautiful and inspiring things."

A heady combination of retro clothes, vintage accessories and ornaments, there's an accent on the one-off design that screams out to you.

Part of the ShopCurious feeling is an accent on great photography. Where so many shopping websites fall down by hosting scruffy, ill-lit snaps of otherwise amazing items, Muncey has rung the changes by employing an in-house photographer to do her stock justice.

"With the help of our photographer, Kurtay," she explains, "We've tried to make the photos of our products as realistic as possible -- so you can almost feel the fabrics and the textures of the items on offer."

What's more, you can currently get up to 40% off at the site in their January sales, so there's no need to stand back and just be curious. Get yourself some vintage classics and wait for the herd to catch up.