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Celebrating the Power of Positive Fashion: Your Chance to Win a Tailored Edit

As seen at Parsons Restaurant in Covent Garden, this has to be the most curiously characterful coat rail in town. I’m enjoying seeing our city coming back to life, with venues filling up once again. Every IRL event is something of a celebration, and with London Fashion Week and Design London coming up, the next couple of weeks are going to be action packed.

The Slow Fashion Movement

Of course, after the pandemic, nothing will ever be quite the same, though change has been going on in the fashion industry for some years. Whilst ShopCurious has been promoting conscious consumption since 2008, the slow fashion movement has only taken off in the past few years. One positive result of the pandemic is that it has made everyone slow down and reflect on issues affecting our planet and our people, and recent weather events have made us focus more on the critical importance of addressing climate change.

The Future is Positive

Sustainability has been central to the British Fashion Council’s strategy since 2006, when they launched the Estethica showcase. Their commitment to slow fashion has been scaled up in recent years with the establishment of the Institute of Positive Fashion, focusing on environmental and business governance, the people involved in the fashion industry, and the role of skilled talent and craftsmanship in empowering local communities.

It is no longer considered cool to buy newly created clothes and accessories, unless they are made from recycled materials, or manufactured employing sustainable and ethical practices, in a carbon neutral way.

A Tailored Edit, Just for You

Biba jumper, Fiorucci jeans mood board

To celebrate the launch of our first ‘Sunny Staycation’ slow fashion curation, LFW’s ‘Positive Fashion’ initiative, and dressing up to go out again, we will be offering three people the chance to get a tailored edit of pieces handpicked by me.

The first three respondents who email us at with a few simple details will get their very own tailored edit. Let us know your first name, clothing size, the occasion you would like to be styled for, maximum budget and any likes/dislikes you think would help me to make a selection you love. A picture of you would be helpful, but is not essential.

Your edit could include a mix of vintage, preloved and handmade pieces from ShopCurious, along with specially curated pieces from brands we love.

We’ll be in touch to let you know if you made it into the top three, so get typing!

Will you?

PS We hope the owner of the curiously uncool raincoat hanging on the rail above is a winner, as they could clearly do with a wardrobe makeover! 

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